Six regions. Every goal reads them differently.
Fig. 1 — Dorsal projection464 × 588 · v2 schema
Trained on what actually works.
20+ years of neuroscience
Peer-reviewed brain-response data from fMRI and EEG studies. Every score maps to how real brains actually react.
Thousands of creator pages
Content from high-performing influencers and social accounts, correlated with engagement data.
Historical ad performance
Past campaigns with known outcomes, so the model learns what winning looks like.
The model doesn't guess. It pattern-matches against what already worked.
Not a score.
A diagnosis — with a treatment plan.
Score breakdown
Treatment plan
Add a human face in the first 2 seconds. Activates the fusiform response and lifts attention up to 36%.
Fusiform Face Area · FFAReduce text overlay. Visual cortex activation drops 34% with more than 15 words on screen.
Visual Cortex · V1Move the logo from second 1 to second 4. Brand recall improves when the logo lands after the hook.
Memory Circuit · HIPPTighten the hook to under 3 seconds. Prefrontal engagement drops sharply past the 3-second mark.
Prefrontal Cortex · PFC